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Meet the Family

Hi, we’re Jesse and Rachel, husband and wife yoga teachers and
founders of KOOSHOO. Lovely to meet you.

KOOSHOO was founded for a simple reason: to help others feel good. That includes everyone from the individuals growing the crops right through to you, the end consumer. We achieve this by operating our business with the core values of honesty, transparency and love.

Our immediate family may be small - the two of us plus Leilani in Product Development and Genevieve in PR - but our extended family is made up of talented individuals around the world.

We are dedicated to finding and working alongside ethical and sustainable companies in the fashion industry. This has led us to work with family businesses in LA that weave, dye, cut, sew
and package our products. It’s their beautiful work that brings these products to life.

Then there are the friends, new and old, with all their support and encouragement that make KOOSHOO what it is. This, of course, includes you. Thank you!

In Hawaiian there is a beautiful word for family called ohana. With ohana it’s understood that family is there to help uplift each other so there is never anyone left behind. This is how we view KOOSHOO - as our Ohana - and for this reason we choose to donate to charities that help uplift. With this family, we can help people everywhere feel good by creating beautiful products in a way that uplifts all.

What does kooshoo mean?

KOOSHOO is the word that embodies what we‘re all about. It means feeling good in Norfuk, a language spoken exclusively by the people of Norfolk Island, a small island in the South Pacific. As it happens. both our co-founder Rachel and our product developer Leilani are Norfolk Islanders.

Rachel and Leiloni have since moved to Canada though Norfolk lsland remains a constant In our hearts (see the family home built by Rachel and Leiloni's father on Norfolk). Back on Norfolk kooshoo is used in many different woys though perhaps the most common is as part of a greeting:

Wut a way you? (Hi, how are you?)
Kooshoo, you? (feeling good, yourself?)
Here at KOOSHOO HQ we have built our business around a simple question: "does this feel kooshoo?" In other words, every time we make a decision we ask ourselves "is this in support of the greater good?" To see how this questioning has influenced our production line decisions, check out the "The KOOSHOO Way of Business" diagram below.

As for using the word kooshoo, next time someone asks how you're doing, try answering with 'kooshoo', and if you‘re not already feeling kooshoo, you will find after saying it enough times you will start to feel its positive effects! If anything like us, you may just find yourself with a new favorite word.

The KOOSHOO Way of Business

think good, feel good, create good, share the goodness

organic & natural

Kooshoo (feeling good) is sourcing the finest, softest organic cottons in the world. No synthetics, no pesticide-heavy cottons, only the finest natural materials. It's caring for your skin, the families and communities growing crops, and our planet.

made in california

Kooshoo is supporting local jobs. We design and sample in Canada, then weave, dye, cut, sew and distribute in a 20 mile radius of downtown L.A. Best of both worlds: jobs being created in our communities with a small footprint.

solar powered

Kooshoo is dyeing in a solar powered dye house, right in downtown L.A. It is also packing products in 100% recycled shipping bags. In other words, kooshoo is being accountable to our earth.

ethically operated

Kooshoo is working with family businesses that provide jobs and opportunity for their communities. It’s having a human relationship with our partners to encourage transparency, respect and safety. This way everybody wins.

hand dyed

Kooshoo is believing in artisans and supporting the all-but-disappeared art of hand dyeing textiles in North America. These incredible textile artists bring your 100% unique KOOSHOO products to life through color.

giving to charity

Kooshoo is donating product and profit to charity because we believe in business as a vehicle to uplift. For example, we have helped over 1000 people from marginalized communities attend yoga or meditation classes. Thank you for being a part of this positive change.
LEARN MORE

feeling
good!

– live your dreams –

“Be the change you wish to see in the world.”
Contact
We are super friendly
and would love to hear from you.
You can also follow us:

For general inquiries:
connect@kooshoo.com

For press and media inquires:
press@kooshoo.com

If you want to make a return or
an exchange, email returns@kooshoo.com
with your order details to begin
the returns process

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