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BOOM SHAWL-ALAKA!!!!

Posted on August 08, 2013 by Jesse Schiller | 0 comments

We're now down to the final 9 Amrit Vela Shawls and 7 Dawn Shawls so we wanted to share with you how they came to be.

Eco fashion shawls by KOOSHOO 

Two serendipitous meetings brought our watercolor shawls to life.   

First, we were introduced to Tencel, a super-fiber made from sustainably harvested Eucalyptus trees. It was like love at first sight and we knew immediately we'd found a fiber that would be a KOOSHOO staple for years to come. Known for it's gorgeous silk-like feel and sheen, plus it's body flattering drape, it seemed as though Tencel had been crafted just for us to offer ethical, sustainable and beautiful shawls.

Then came our introduction to the fine folks at our 100% solar powered dye house right in downtown Los Angeles. As we toured the well-lit open-aired facility we were introduced to Gloria, our hand dyeing Goddess. Gloria showed us the different hand dyeing techniques that were available and we knew right then that a specialty hand dyed shawl from Tencel was the perfect WOW product to launch with. 

The rest, as they say, was magic. The shawls came together and before long we were seeing photos of proud owners sporting their shawls throughout the world. 

There's only 16 total left so if you want one, get it now! 

Below are a few more fun facts about the shawls along with photos from a shoot on Norfolk Island, the origin of KOOSHOO. To wear your shawl like in these photos, check out our how to wear a shawl video here.  

hand dyed Amrit Vela shawl by KOOSHOO

watercolor shawl made in the USA

hand dyed blue shawl

beautiful shawls for summer

  • Our 2 shawls are named Amrit Vela and Dawn. Amrit Vela is the dark time 2.5 hours before sunrise also known as the ambrosial hours. It is the best time to meditate and pray. Dawn, of course, alludes to the wonderful time of day after Amrit Vela when the world of light comes alive.

the perfect travelling shawl by KOOSHOO

beach wrap shawl by KOOSHOO

  • Tencel has all the properties (wicking, breathable, light, packs small, durable...) of those “super-fabric” synthetics but none of the environmental costs. Please have a watch of this video – it’s fascinating and will likely have you falling in love with Tencel just as we did. 

light blue shawl by KOOSHOO

P.S. Want to see these come back? Let us know. We're all about designing for you! 

sarong shawl made in the USA

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